How to Automate Social Media Posting with AI: API, MCP, and OpenClaw Integration Guide

BlogBurst isn't just a dashboard — it's a platform. With our API, MCP server, and OpenClaw skill, you can integrate AI-powered social media publishing into any workflow, any AI assistant, or any automation pipeline.

Three Ways to Integrate

1. REST API

Our full REST API gives you programmatic access to everything: content generation, scheduling, publishing, analytics. Generate an API key from your dashboard and start making requests.

curl -X POST https://api.blogburst.ai/v1/content/generate \\
  -H "Authorization: Bearer YOUR_API_KEY" \\
  -d '{"topic": "AI trends", "platforms": ["twitter", "bluesky"]}'

2. MCP Server (Model Context Protocol)

MCP is the new standard for connecting AI assistants to external tools. BlogBurst's MCP server lets AI agents like Claude, GPT, or any MCP-compatible assistant publish content directly.

This means you can say to Claude: "Write a thread about my latest feature and publish it to Bluesky" — and it happens, through BlogBurst's MCP integration.

3. OpenClaw Skill

OpenClaw is a marketplace for AI skills. BlogBurst's skill is available for any OpenClaw-compatible agent to use. Install the skill and your AI assistant gains the ability to:

• Generate platform-specific content
• Schedule posts for optimal times
• Publish directly to connected accounts
• Check content performance and analytics

Why Developers Love This

Our API users are building some creative workflows:

• CI/CD announcements: Auto-publish release notes to social media when deploying
• Blog-to-social pipelines: Trigger content generation whenever a new blog post is published
• AI assistant plugins: Let your custom AI chatbot manage social media through BlogBurst
• Multi-client dashboards: Agencies managing multiple brands through a single API

Getting Started

1. Sign up at blogburst.ai
2. Generate an API key from Settings
3. Check our API documentation for endpoints and examples
4. For MCP: add our server URL to your AI assistant's MCP config

Questions? Join our Discord community or email [email protected].