Best Times to Post on Social Media: A Data-Driven Guide for 2026

Timing matters. You can write the perfect post, but if you publish it when your audience is asleep, it'll get buried in the feed. Here's what the data says about the best times to post on each major platform in 2026.

Twitter/X

Twitter moves fast. Posts have a half-life of about 18 minutes.

• Best days: Tuesday through Thursday
• Best times: 8-10 AM and 12-1 PM (audience's local time)
• Worst time: Weekends after 8 PM

For B2B content, early morning posts (7-8 AM) tend to catch professionals during their morning scroll. For B2C, lunchtime posts perform well.

LinkedIn

LinkedIn is a weekday platform. Professional content thrives during business hours.

• Best days: Tuesday, Wednesday, Thursday
• Best times: 7-8 AM, 12 PM, and 5-6 PM
• Worst time: Weekends and evenings after 9 PM

LinkedIn's algorithm gives posts a longer shelf life (24-48 hours), so timing is slightly less critical than on Twitter. Focus on quality over timing here.

Bluesky

Bluesky's audience skews toward tech workers and early adopters.

• Best days: Monday through Friday
• Best times: 9-11 AM and 2-4 PM (US timezones)
• Sweet spot: Tuesday and Wednesday mornings

Bluesky is still growing, so engagement windows are more forgiving. The key is consistency — post regularly to build followers.

Reddit

Reddit has unique dynamics since content is sorted by upvotes, not chronology.

• Best days: Monday and Tuesday
• Best times: 6-9 AM EST (catches early morning US redditors)
• Pro tip: Post early in the week to ride the engagement wave through the week

Discord & Telegram

Community platforms have different patterns since messages aren't algorithmic.

• Best times: Evening hours (7-10 PM) when communities are most active
• Best days: Varies by community — observe your specific channels

The Real Secret: Consistency Over Perfection

While optimal timing helps, consistency matters more. Posting at the "wrong" time every day beats posting at the "right" time once a month. Use scheduling tools to maintain a consistent presence across all platforms without being glued to your phone.

Tools like BlogBurst can help you schedule posts across platforms and track which times work best for your specific audience — because aggregate data is just a starting point. Your audience might be different.