AI Content Marketing Tips for Indie Developers

You're an indie developer. You build products, ship features, and fix bugs. But marketing? That's the part that makes most developers uncomfortable. The good news: AI can handle the heavy lifting.

The Indie Developer's Marketing Problem

Here's the typical indie developer's content marketing journey:

1. Build something awesome
2. Post about it once on Twitter
3. Wait for users to magically appear
4. Wonder why nobody's signing up

The problem isn't your product — it's visibility. You need to consistently show up where your potential users hang out. But you're one person, and you'd rather be coding.

How AI Changes the Game

AI content tools have reached a point where they're genuinely useful for indie developers. Here's how to use them effectively:

1. Turn Your Changelog into Content

Every feature you ship is a content opportunity. Instead of just updating your changelog, let AI transform each update into:

• A tweet thread explaining the feature and why it matters
• A Bluesky post with a more technical angle
• A Reddit post in relevant subreddits
• A Discord announcement for your community

2. Build in Public with AI Assistance

"Build in public" is the most effective indie developer marketing strategy. AI can help you turn your daily work into compelling stories:

• Describe what you worked on today → AI generates an engaging tweet
• Share a technical challenge → AI creates a thread about the problem and solution
• Hit a milestone → AI writes a celebration post with context

3. Repurpose Your Technical Blog Posts

If you write technical blog posts (and you should), each one can become 10+ social media posts. AI can extract key points, create summaries, and format them for each platform.

4. Monitor Trends in Your Niche

AI tools can scan Hacker News, Reddit, and Product Hunt for trending topics in your industry. When you spot a trend related to your product, you can quickly create relevant content that rides the wave.

The 30-Minute Daily Routine

Here's a realistic daily content marketing routine for a busy indie developer:

1. 5 minutes: Check trending topics in your niche
2. 10 minutes: Write one short update about what you're working on
3. 10 minutes: Let AI generate platform-specific versions
4. 5 minutes: Review, tweak, and schedule posts

That's it. 30 minutes a day, and you'll be more consistent than 90% of indie developers on social media.

Don't Overthink It

The biggest mistake indie developers make with marketing is overthinking it. Your audience doesn't expect polished corporate content — they want authenticity. Share your journey, your struggles, and your wins. Let AI handle the formatting and platform optimization, while you focus on being genuine.

Start with one platform, get comfortable, then expand. Tools like BlogBurst make multi-platform posting effortless, so you can focus on building great products while AI handles the distribution.